About Us
Introduced in September, ‘Stories on Zalando’ is a new inspiration experience, created in collaboration with Highsnobiety, the influential global fashion and lifestyle media brand that Zalando acquired a majority stake in last year. Stories on Zalando offer customers curated content in visual-first formats like short videos, a new way of discovering fashion and culture trends.
Zalando has started rolling out a new luxury boutique-style space for designer brands in Fashion Store, with a new and different look and feel. This update will make Zalando more attractive to luxury brands, giving them more control over how they appear on the platform and over their brand equity. The space will invite the new generation of luxury customers to discover a fresh, differentiated and inspirational designer shopping experience.
Last month, the company launched the B2B brand ZEOS, short for Zalando E-commerce Operating System, enabling fashion and lifestyle brands and retailers to manage their multi-channel business across Europe within one unified platform. Last year, Zalando successfully piloted multi-channel fulfillment, which is moving under the new brand and is now called ZEOS Fulfillment. Around 30 brands and retailers such as Pepe Jeans, a brand of AWWG Group, and renowned Polish shoes and accessories brand Kazar are already working with the new offering.
